Privacy Policy

At Alliance Classic Motors Ltd we're committed to protecting your personal data and privacy.

This policy explains when and why we collect personal information about people who visit our website and/or contact us, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure you are happy with any changes. By using our website, shop and/or contacting us by phone, email, post or social media you are agreeing to be bound by this policy.

Please note, this policy covers all personal data held by Alliance Classic Motors Ltd including but not limited to data in our internal systems, and our online shop

If you have any questions regarding this Policy and our privacy practices please contact us by email to


Who we are

“” is a trading name of Alliance Classic Motors Ltd. We are a Limited company registered in England (Company Number 08581396). Our registered office address is Beechwood, Station Road, Brandon, Warwickshire, CV8 3HR


How We Collect Information from you

We obtain information about you when you use our website, for example when you contact us about products and services or for advice, register for an account or place an order.

This website uses Google Analytics to help analyse how users use the site. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google.


What Type of Information is collected from you

The personal information we collect might include your name, address, email address, phone number and IP address. If your purchase a product from us, we only accept Paypal or BACS/IBAN and do not receive, collect, process or store any card details.


How we use your information

We may use your information to:

  • Process orders you have submitted including but not limited to sending an order and billing/invoices
  • Contact you to answer your queries and questions
  • Provide you with a quotation for requested parts or workshop services
  • Provide you with an update for your order
  • Notify you of changes to our services, policies or terms and conditions.
  • Send you communications which you have requested


We are legally required to hold some types of information to fulfil obligations as part of running a limited company, for example retention of accounts for 6 years. All personal data is destroyed after 6 years or 3 years after last contact – whichever is longer. This retention period allows us to serve you as a customer better, protects your personal information and fulfils our legal responsibilities.


Who has Access to your Information

Your Private Information will never be sold or rented to any third party or shared for any marketing purpose and is used by Alliance Classic Motors strictly for business purposes only.

Third party Service Providers working on our behalf: We may pass your information to our third party service providers or agents for the purposes of fulfilling an order or processing a payment, for example your details may be passed to a courier firm for delivery. Where we use third party providers, we will only disclose personal information which is necessary to deliver the service.

Personal information stored on our site by our customers will only be available to primary customer service representatives, system administrators, and accounting personnel. All orders placed through our online shop are handled through a secure online server.


This website uses Google Analytics to help us analyse how users use the site. This information is then used to evaluate visitors' use of the website so that we can make improvements where necessary.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website or via email.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of us, our employees and our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

 Your Choices

You have a choice about whether or not you wish to receive information from us. There are however a number of automated emails which are generated from the online shop for example to confirm an order or to help you with a forgotten password. These emails are only sent at your request.

At this time we do not send any direct marketing by post or email. If we decide to start this, it will be an opt-in service and this policy will be updated accordingly.


How you can Access, Update and Apply for the removal your information

The accuracy of your information is important to us. If the data you have provided to us is inaccurate or has changed, please email us at so that we can update the information.

You have the right to request a copy of the information Alliance Classic Motors Ltd hold about you. This request will be processed in line with GDPR and you can request this by emailing us.

Under article 17 of the GDPR, individuals have the right to have personal data erased, also known as ‘right to be forgotten’ in certain circumstances. You can request this in an email to us. Please note that we may not be able to delete all personal data especially if we have a legal obligation to keep the data for a period of time, for example for accounting. We will provide you with details of what we can and cannot remove, and the timescales without undue delay and within 1 month of receipt of your request.

Security Precautions in place to protect the loss, misuse or alteration of your data

When you give us personal information, we take steps to ensure that it’s protected and secure.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we have robust, documented and regularly reviewed processes and policies in place to protect it’s security on our systems.

Where we have given (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We do not store any sensitive personal information (for example card details).


Use of cookies

We use cookies to help identify you when you visit our website/shop and to customise your experience. The cookies may contain a randomly assigned user identification number, the country where you are located, and we may track where you came from, and how you browse our site. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. Google Analytics on our site used Cookies as described in the ‘How we collect information from you’ Section above.

You may choose to accept or decline cookies. Most Web browsers automatically default to accept them, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our Website.

Links to other websites - 3rd Party Policies
Related services and offerings linked to or from this website have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website. Since we do not have control over the policies or practices of participating merchants and other third parties, we are not responsible for the privacy practices or contents of those sites. We recommend you review their policies before you provide any personal information or complete any transaction with them.


16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you contact is or provide us with any personal information. If we suspect that you are under the age of 16, we reserve the right to request identification for the purpose of confirming your age.


Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of the servers hosting the website or online shop are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data on the online shop, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.


Review of this Policy

We keep this Policy under regular review. Last Updated April 2018


If you have any further questions regarding the content of this privacy policy please contact us directly